What Matters More In Rentals

What Matters More In Rentals

The real estate landscape is witnessing a gap between what tenants and landlords view as essential when marketing a property for rent. Two factors that stand out are running costs and broadband speed. The COVID-19 pandemic has shifted priorities, and agents must recognise these changes to provide the best service.

The Importance of Running Costs

An overwhelming 87% of tenants consider running costs a key factor in marketing literature. In the wake of COVID-19, affordability has become the top priority for renters. They want to know not only the rental price but also the expected utility bills, council taxes, and other associated costs.

Surprisingly, only 67% of landlords view this information as vital. This considerable difference between tenants and landlords highlights the need for agents to bridge the gap and ensure that marketing materials include detailed information on running costs.

Broadband Speed: A Modern Necessity

With the rise of home working and blended working patterns, broadband speed has become more critical than ever. A substantial 79% of tenants find broadband speed important in marketing materials, while only 57% of landlords share this view.

Agents must recognise this shift and provide accurate information about internet speeds and providers operating in their area. A fast and reliable internet connection is no longer a luxury but a necessity for many tenants.


The perspectives of tenants and landlords are not always aligned, especially concerning running costs and broadband speed. Understanding these disparities is key for agents aiming to offer the best service possible.

In a world where work-from-home arrangements are becoming standard and affordability is paramount, agents must equip themselves with relevant information and ensure that marketing literature resonates with the needs and expectations of potential renters.


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