WHAT TYPES OF NICHE BUYERS ARE YOU TRYING TO ATTRACT?
The main Niche markets for residential buyers are Country, Period, Luxury and Equestrian. Therefore the information and marketing of your home need to be sympathetic.
For example, Equestrian Homebuyers are interested in the facilities; Period Homebuyers with the history and features, e.t.c.
Your home may even appeal to multiple Niche Markets.
APPEAL TO THE LIFESTYLE
Asking a Professional Photographer to take pictures of the rooms just doesn’t cut it anymore. Include Lifestyle, Night and/or Landscape photography and videography.
CREATE ADDITIONAL ASSETS
Thankfully technology has advanced meaning there are so many options to consider, to ensure your home stands out from the crowd. Examples include:
A Head-cam type video of the local Hacking route, for Equestrian Buyers.
- A video of the local area.
- Modern furnishings inserted into photos of your vacant home, by CGI.
- A short documentary about the history of your home
IT’S ABOUT YOU, TOO
Niche Homebuyers are also interested in how you live in the property. If possible, include Sellers Comments in your particulars. A video interview about how you’ve enjoyed living in your home is increasingly popular.
PROMOTING YOUR HOME
Once you’ve created a suite of Bespoke Marketing Assets, you’ll want to promote your home. Property Portals like Rightmove and Zoopla are used to host your marketing assets. Social Media is used to promote your home. But we won’t go into that in this guide.